Organic traffic means when you post something on your website today & get traffic tomorrow, day after tomorrow, next week, next month and so on. Organic traffic is the hardest thing you will ever get on your business website. But it is the best thing to put your efforts & time up for as you will get ever flowing traffic to your website. There are certain ways you can get traffic to your website for e.g. using paid Facebook promoted posts and Google Ad Words which will provide you enough traffic that would look pleasing. But what will happen when you stop paying; will it be possible then that your content is seen? That’s why organic traffic is the best way which comes forever and without any charges.
Granted, the blog post I wrote today gives you a taste of some of the strategies you can use to increase your organic search traffic. However, SEO is a lot more involved than that. As I said before, there are lots of courses on SEO, free and paid training you can follow. One great blog that I enjoy reading to increase my SEO knowledge is the HOTH. I actually linked to a post of theirs on “Domain Authority” in the section titled Off-Site SEO above.
Pumpkin Hacking – This is a term that I came across (thank you Peter Da Vanzo) that seems to describe exactly what we did to continue to grow our traffic by double and even triple digits, month after month. The core concept is simple; focus resources on building what works. What this meant for us was paying attention to the search verticals and content that received the most traffic, most comments, most social shares, and being quick to cut the cord on traffic that didn’t perform.
PBP is sort of a cross between a traffic generator and a multi-level marketing scheme, only without the threats that MLM traditionally entails. You’re not absolutely required to sign up under someone, though the program does cost money on a monthly basis. You’re granted access to traffic generation tools, as well as other promotional information and training. The MLM comes in with their referral commissions, which many people use more than the marketing tools themselves. There’s a sizable commission for enrolling new members, as well as seeing them succeed.
Math – we took a mathematical approach to designing an evaluation model that would allow us to gauge opportunities based on their potential returns. Ultimately this led to the creation of what we now call our keyword opportunity evaluation, which is a financial model that measures the approximate output (traffic) based on a finite set of inputs, including elements like average DA, number of links / linking domains, age of site, content footprint, etc.
So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.
Basically, what I’m talking about here is finding websites that have mentioned your brand name but they haven’t actually linked to you. For example, someone may have mentioned my name in an article they wrote (“Matthew Barby did this…”) but they didn’t link to matthewbarby.com. By checking for websites like this you can find quick opportunities to get them to add a link.