Once you have the piece of content you want to repurpose and the keywords you’re optimizing for, Google it. Type in the keywords and hit enter. Then, compare your content to the content that’s front and center on page one. What are they talking about that you’re not? Are there any topics you need to add? Is the content even relevant to what you’re trying to say? Based on the content, what can you assume the user’s intent is with that particular keyword?
Changing the theme on your website will not give you better rankings. Adding widgets to your sidebars will also not offer you more traffic. Checking your statistics on Google Analytics and/or Google Search Console frequently is also another major distraction and when you do not see the results you want, it can very often make you angry and unproductive.
You’re not limited to promoting your website or blog posts on Social Media. You can do this with other blogs, especially in your niche. You can reach out to bloggers in the same niche and write a guest post on their blog. If their audience reads and likes your blog post, they may come to your blog to read more of your content. By being able to post your blog post links on other websites, you are effectively practicing the art of “backlinking”. Backlinking is a strategy that increases your website ranking on the search engine results.
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The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.