Basically, what I’m talking about here is finding websites that have mentioned your brand name but they haven’t actually linked to you. For example, someone may have mentioned my name in an article they wrote (“Matthew Barby did this…”) but they didn’t link to matthewbarby.com. By checking for websites like this you can find quick opportunities to get them to add a link.
Having large groups of content that all revolve around the same topic will build more relevance around keywords that you're trying to rank for within these topics, and it makes it much easier for Google to associate your content with specific topics. Not only that, but it makes it much easier to interlink between your content, pushing more internal links through your website.
So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.

Basically, what I’m talking about here is finding websites that have mentioned your brand name but they haven’t actually linked to you. For example, someone may have mentioned my name in an article they wrote (“Matthew Barby did this…”) but they didn’t link to matthewbarby.com. By checking for websites like this you can find quick opportunities to get them to add a link.


This is a simple but time-consuming process and an example of off-site SEO. Once you have written the type of content that makes you proud, and you publish it, it’s not going to get read by itself. You need to spend a lot of energy in promoting it. Fortunately, there are some tools that help you automate some of these tasks, but you still need to put in some time into it.
When it comes to traffic for sales or leads it varies from industry to industry and country to country, on the top of that it requires other complex process that are suitable only for the advanced paid traffic masters. In this article I will be discussing traffic for branding and improving rank on several web metrics which are responsible for judging the quality of a website such as Alexa rank, Similarweb Rank, Domain Rating, WOT Rank and so on.
What I’m getting at is using Google’s related searches to your advantage. Google related search queries are exactly what they sound like—searches that Google has algorithmically associated with certain groups of keywords. So, if you find a keyword that has high volume, is relevant to your target audience and business goals, and has relatively low competition, your job isn’t done. Instead, make sure that you’re taking note of related searches to ensure your content is in-depth and fully addresses the topic.
In my experience, content has impacted SEO and organic traffic more than pretty much any other one element (assuming you have a reasonably clean, fast, structurally sound site). That’s not to say things like sitemaps and link building aren’t important. They are, 100%. But, if you’re really trying to increase organic traffic dramatically, improving and creating content will be your best bet because it's essentially what your site is made up of. Plus, great content can help you earn links and boost your traffic in other ways so it’s what you should start with anyway.

Buffer App: This is a free app that you connect to your social media accounts. You can upgrade to a Pro account that gives you more features. You can configure the dates & times you need to post. Once your accounts are connected, you can select what you want to share on social media and click on Buffer. It’ll ask you which accounts you want to post to and you can customize the “message” you want to promote, by adding hashtags, images and a brief description. You can also install a Chrome extension that allows you to instantly “Buffer” any website post you’re on.

This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising (try our Smart Ads Creator!) are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.


Mobile traffic: In the Groupon experiment mentioned above, Groupon found that both browser and device matter in web analytics’ ability to track organic traffic. Although desktops using common browsers saw a smaller impact from the test (10-20 percent), mobile devices saw a 50 percent drop in direct traffic when the site was de-indexed. In short, as mobile users grow, we are likely to see direct traffic rise even more from organic search traffic.
The first step that I take is to do a quick Google search to find pages on my domain where I've mentioned the keyword in question so that I can add an internal link. To do this, I'll use the following search query, replacing DOMAIN with your domain name (e.g. matthewbarby.com) and KEYWORD with the keyword you're targeting (e.g. "social media strategy"):
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